Yves Rocher is a French company with 60 years of experience in the production of cosmetic products containing a high percentage of natural plant ingredients. The company’s commitment goes beyond creating clean cosmetics; it also focuses on environmental protection, and this commitment lies at the core of its mission.
The company entered the Bulgarian market more than 26 years ago. Up to this point, the distribution of their products has primarily been through physical boutiques and their distribution network. Their decision to expand into the digital space is pivotal for increasing their visibility, reaching new customers, and staying closely connected with them.