In the second part of our series on emails for online stores and building an email marketing strategy, we will focus on: Order Confirmation Upsell Order Cross-Sell Return/Inquiry Thank You If you haven’t read our previous article, where we discussed the differences between transactional and promotional emails, as well as the top 5 emails every […]
At the moment, every retailer is enjoying a surge in sales and higher turnover. Everything is wonderful until January and February arrive. That’s when literally everyone seems to lose interest in shopping. But how can we change that?
When developing the structure of our online store, we often reach a point where we decide to implement an internal search engine to assist customers in finding products quickly and efficiently. However, you might not give much thought to the technology powering it. But as you delve deeper, you’ll start wondering how it rapidly sifts […]
Every click, scroll, and interaction matters in the quick-paced world of e-commerce. The conversion rate, or the proportion of site visitors who complete the intended activity, such making a purchase, is the key performance indicator in this digital space.
