In the ever-evolving world of retail, our client, an established traditional wholesaler, faced the challenge of staying relevant in the digital age. They approached us to help them move into the e-commerce space, increase their online presence and increase sales by moving towards a D2C approach. This case study highlights our journey in transforming their business from a B2B merchant to a thriving online store.
Our client is the largest wholesaler of office goods in Bulgaria, boasting decades of experience in the field. They specialize in selling a wide range office related products, from general supplies to furniture, catering, school supplies, and home goods. Recognizing the significance of adapting to evolving consumer behavior, they made the strategic decision to further expand by stepping into the digital space.